The B Collective’s curious and creative team work collaboratively together to deliver a full range of communications services for our clients. With campaigns and programs conceptualized and delivered by a core team of English and Arabic communications professionals, we are also supported by a wider team of experienced and passionate writers, designers, content creators and media relations experts. This approach ensures customized and creative solutions that yield results.
Founder & Managing Director
Dawn has over 16 years’ communications and public relations experience across the Middle East, Australia, Japan and Canada. Prior to founding The B Collective in 2016, Dawn was Strategy Director at DABO & CO (now Edelman DABO) and has held posts at Edelman, Abu Dhabi; Edelman, Sydney; the Abu Dhabi Tourism & Culture Authority, Sydney; H+K Strategies, Sydney; Ad-Comm Group, Tokyo and the Cabinet Office of the Ontario Government, Toronto, Canada.
Throughout her career she has led and managed campaigns for brands and organizations that have included Dubai Tourism, WWE, Nike, Etihad Airways, Air New Zealand, Positively Wellington, Falcon & Associates, PayPal, Dyson, Bosch, Dom Pérignon and Moët & Chandon and has led communications for high-profile global events including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the Dubai Food Festival and the Dubai Football Challenge.
Her work in conceptualizing and managing Air New Zealand’s “Restaurant Safety” Campaign resulted in both a Gold and Silver APAC Sabre Award in 2012.
Originally from Newfoundland, Canada, Dawn is a pop-culture junkie who enjoys all things fitness and travel.