The B Collective is a strategic public relations consultancy based in the United Arab Emirates.
We are tenacious, creative, curious and passionate about what we do. We believe in smart thinking, collaboration and quality work that not only reaches people, but captures their attention.
We represent and work with organizations and companies of all sizes - from start-ups to multinationals - helping them achieve their communications and business objectives. With extensive experience across a variety of sectors in multiple markets, we are proud of the fact that many of our clients’ work makes a real difference to the communities in which they operate.
Quite simply, we combine big agency experience and strategy with small agency creativity - and service - to conceptualize and deliver tailor-made communications solutions that yield results.
The B Collective’s curious and creative team work collaboratively together to deliver a full range of communications services for our clients. With campaigns and programs conceptualized and delivered by a core team of English and Arabic communications professionals, we are also supported by a wider team of experienced and passionate writers, designers, content creators and media relations experts. This approach ensures customized and creative solutions that yield results.
Founder & Director
Dawn’s 19 years of communications and public relations experience spans the Middle East, Australia, Japan, and Canada.
As Founder & Director of The B Collective, Dawn leads impactful communications campaigns for the consultancy’s full roster of clients.
With a focus on not only meeting, but exceeding clients’ communications and commercial objectives, Dawn identifies and crafts impactful strategies that drive both local and international awareness across a variety of sectors including hospitality, travel & destination, tech, start-ups, sports, adventure, lifestyle, and education.
Prior to founding The B Collective, Dawn was Strategy Director at DABO & CO and has held posts at Edelman, the Abu Dhabi Tourism & Culture Authority, H+K Strategies, and Ad-Comm Group, in Abu Dhabi, Sydney, and Tokyo respectively. She led campaigns for Dubai Tourism, WWE, Nike, Etihad Airways, Air New Zealand, Positively Wellington, Falcon & Associates, PayPal, Dyson, Bosch, Dom Pérignon and Moët & Chandon as well as for high-profile global events including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the Dubai Food Festival and the Dubai Football Challenge.
Originally from Newfoundland, Canada, Dawn is an ultra-cyclist, aspiring desert dirt biker and sometimes writer at .