The B Collective has worked with the Jetman Dubai team since 2018 across a number of projects. In addition to supporting them for the launch of the teaser of Loft: The Jetman Story in 2018, we also supported the team in February 2020 as they released details of Expo 2020's Mission: Human Flight and how they achieved a world first in their quest to achieve 100 per cent autonomous human flight: a take-off from the ground, transitioning into a high-altitude flight.

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Through considered counsel, strategic planning and outreach, and a cooperative approach, we achieved coverage spanning every corner of the global across traditional and new media platforms.