Since 2018, we have worked with Vietnamese Foodies to build their brand, drive awareness and raise the profile this relative newcomer to Dubai's dining scene.
With a focus on delivering a strong return on investment for this independent and expanding brand, we developed compelling key messaging and content, implemented a strong programme of media relations, devised creative campaign ideas including the extremely popular Giant Pho challenge, and ensured ongoing engagement through considered social media management.
Our work has resulted in ongoing and positive media coverage of Vietnamese Foodies across both local and international media, strong media and stakeholder relations and positive goodwill amongst customers. Our work has also contributed to Vietnamese Foodies being named Time Out Dubai's Best Budget Restaurant at the Time Out Dubai Restaurant Awards for two years running.
We have also successfully supported Vietnamese Foodies with expansion of their brand to a new location, and most recently, helped them navigate the ongoing pandemic through carefully considered messaging, robust stakeholder and media relations and ongoing social media support.