Since 2018, The B Collective has managed media relations for three editions of the region's largest yoga festival, XYoga Dubai, presented by Dubai Holding. 

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Every year, we work closely with event organisers, XDubai in developing a robust media outreach programme tied to key dates, key identities in the form of international yogis and celebrities, as well as the festival's compelling program of classes, workshops, talks and activities. We also manage all media on-site and fully brief and manage the media appearances of all confirmed celebrities, which in the past have included Bollywood actresses Malaika Arora, Nargis Fakhri, and Esha Gupta, as well as Football Legend, Luis Figo. 

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Each year, our work has led to extensive media coverage across the GCC in key English and Arabic lifestyle, broadcast and news media. We have achieved multiple front covers as well as a wide variety of extensive features on various festival aspects. 

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